Studio Roosegaarde promised the design back in 2012, and after cutting through rather a lot of government red tape we can finally see the finished product.
One Netherlands news report said, “It looks like you are driving through a fairytale,” which pretty much sums up this extraordinary project. The studio aims to bring technology and design to the real world, with practical and beautiful results.
Back in October 2012, Daan Roosegaarde, the studio’s founder and lead designer, told us: “One day I was sitting in my car in the Netherlands, and I was amazed by these roads we spend millions on but no one seems to care what they look like and how they behave. I started imagining this Route 66 of the future where technology jumps out of the computer screen and becomes part of us.”
Part of that vision included weather markings—snowdrops, for instance, would appear when the temperature reached a certain level. For now though, the stretch of the N329 highway in Oss features only the glow-in-the-dark road markings, created using a photo-luminescent powder integrated into the road paint, developed in conjunction with road construction company Heijmans.